Build an online growth system around your expertise
For coaches and experts who want to turn their knowledge into predictable leads, product sales and coaching enquiries. And for local practices that want to be visible in AI tools.
50+
Coaches guided
€5M+
Ad spend managed
5-7×
Average ROAS
7+
Years experience
Does this sound familiar?
You already have a solid coaching programme, but your lead flow peaks and dips. Three new clients one month, zero the next — and you don't know why.
Or your practice is doing well, but when someone asks ChatGPT for a specialist in your area, you don't come up.
Not loose campaigns — one route from click to client
You're not missing marketing. You're missing a system that works for you, even when you're busy with clients.
An entry point that pays for itself
Your first online product — a guide, mini-course or masterclass — covers your ad spend from day 1. No months of waiting for returns.
Leads that qualify themselves
Visitors follow an interactive route and show you what they need. You know exactly who's ready — without cold calling or endless DMs.
Follow-up that builds trust
After the first signup, leads receive a personal series. By the time they see your programme, you don't need to convince them anymore.
One route, not loose campaigns
Content, products, emails and ads form one path: from first click to paying client. That's the difference between "more visibility" and predictable growth.
Coach Accelerator
A fixed programme for coaches and experts who want to turn their expertise into an online growth engine — with storytelling, masterclasses, micro-products, email flows and ads that together drive buyers, clients or members.
Learn about Coach AcceleratorAI Visibility
AI visibility is still a new playing field. That's why we start with a practical scan: where do you stand, what's missing and which improvements make sense? From scan to kits to full audit.
Learn about AI VisibilityClient results
“Joost built a complete system that turns our visitors into paying members step by step. From quiz funnel to webinar to mini-course — everything works together. We now have 30,000+ leads and 2,000 paying platform members.”
“We went from zero to roughly €10,000 per month in online product revenue in four months. Six products launched and an average of ten coaching clients per month coming in through product leads. The system now runs mostly on autopilot.”
“My first digital product — the Eating Struggle Guide — sold 600 copies in the first week. Plus 80 masterclass signups. I didn't expect it to move so fast with the right launch structure.”
Manon van Bakel
First month
120 signups in 2 weeks
~10% conversion to programmes
Kim Bongers
2 months
90 masterclass signups
350× guide sold
8% conversion
MCM Research
Client since 2022
2,500+ leads in Netherlands
500 applicants NL
1,500+ leads in Belgium
250 applicants BE
Claire
ikrouwvanje.nl
“+25% more clients. From month 3 the difference became really clear — and the best part: I became much less dependent on paid advertising.”
Andrew
Core Progression
“Joost helped us set up a complete online programme. From content strategy to ads — everything now works as one system. The results speak for themselves.”
Trusted by coaches, experts and businesses
What Clients Say About Working with Joost
Real experiences from entrepreneurs who successfully collaborate with Joost
← Scroll horizontaal voor meer testimonials →
Bart Jenezon
MCM Research
“It's really great to work with Joost, he helps us with every aspect to reach our target audience”
Jeroen
Stekkies
“Joost helped us to go from zero ad budget euros in our account to now thousands of euros per month. He has a lot of valuable ideas for our company.”
Narayan
CEO Nederland Eetgroep
“Joost is altijd proactief met het opzetten van ads, en helpt ons maandelijks om onze doelstellingen te behalen”
Cat Howell
Author, Agency Owner
“Joost is one of the only marketers that passed our yearly E-commerce challenge for digital marketers and he did so with a great result”
Julian Jagtenberg
Somnox
“Dankzij Joost zijn we van 0 euro in ad spend naar enkele duizenden euros per maand gegaan die we winstgevend uitgeven via het Facebook/Meta ads platform”
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Follow the journey
Behind-the-scenes, results and growth system tips on Instagram.
Joost van Putten
Founder & Online Growth Strategist
Founder of NXG Media. 7+ years of experience in online growth systems. Managed over €5 million in ad spend for coaches and experts. Builds systems that typically achieve 5-7x return on ad spend — with storytelling, product ladders, email flows, ads and AI visibility as core pillars.
- Online growth systems for experts
- Storytelling & content strategy
- Micro-products & product ladders
- Meta Ads for coaches & experts
Frequently asked questions
What does it cost to work with NXG Media?
It depends on your situation. Our micro-products start at €6.99 if you want to get started yourself. The Coach Accelerator is a fixed programme with setup + monthly optimisation. Get in touch for a no-obligation conversation.
Do you only work with coaches?
No. We work with two clusters: Coach Accelerator (coaches, knowledge entrepreneurs, experts) and AI Visibility (local practices, SMBs). The approach differs, but the principle is the same: build a system, not isolated campaigns.
How quickly will I see results?
The first Coach Accelerator results typically appear within 2-4 weeks (first leads, first product sales). A fully running system takes 2-3 months. With AI Visibility, you can rescan immediately after applying the kits and see the difference.
What makes NXG Media different from a regular marketing agency?
We build complete growth systems — not standalone campaigns or websites. Storytelling, products, email flows, ads and AI visibility work together as one machine. That's the difference between "more visibility" and "predictable growth".
Do I need a large audience already?
No. The system is designed to build your audience and your lead flow at the same time. With a small ad budget (€5-10/day) you attract 20-50 qualified followers daily.