Coach Josine — 600× guide sold and 80 masterclass signups in week 1
Starting situation
Josine had deep expertise and an existing audience but no digital products and no structured launch system.
Coach Josine specializes in eating disorders and already had a loyal audience, but no digital products to turn that attention into scalable revenue.
The challenge
Without a product, every client depended on direct coaching. There was no entry-level offer to qualify warm leads.
What we built
We created the Eating Struggle Guide as a first mini-product and built a masterclass funnel with automated email follow-up for the launch.
The result
In the first weeks: 600 guides sold and 80 masterclass signups — a solid foundation for further product expansion.
What we built
- Eating struggle guide as first mini-product
- Masterclass funnel with email follow-up
- Launch structure for the first product week
Results in practice
Strategic lesson
A first product does not need to be perfect — it needs to be relevant and launched fast. The speed of that initial traction creates momentum for everything that follows.