Tessa / Youlife — From zero to €10k/month with mini-products and ads
Starting situation
Tessa had a coaching practice but no online products, no email list, and no advertising strategy.
Tessa ran a successful coaching practice but had no online products, no email list, and no scalable system to attract new clients.
The challenge
Relying on word-of-mouth and Instagram made her lead flow unpredictable. One month she would get three new clients, the next month none.
What we built
We started with a single mini-product as a paid entry-level offer, added checkout bump offers, and scaled up with Meta Ads. Within four months the product line grew from 1 to 6 products.
The result
From €0 to roughly €10,000 per month in online product revenue, with an average of 10 coaching clients per month coming in through product leads.
What we built
- Mini-products as paid entry-level offers
- Checkout bump offers
- Meta Ads campaigns focused on product sales
- Product line expansion from 1 to 6 products
- Lead flow from product buyers into coaching
Results in practice
Strategic lesson
Mini-products are not just revenue — they are a qualification mechanism. Someone who buys a €7 product is a far warmer lead than someone who only downloads a free guide.