You’re doing everything “right”. Posting multiple times a week. Making reels. Showing up. But your phone doesn’t ring more often. No DMs from potential clients. No sales calls booked.
Meanwhile, competitors who know less than you have full calendars.
That’s not a coincidence. And it’s not about your content.
What most coaches try (and why it doesn’t scale)
You probably recognise at least two of these:
- Posting content endlessly and hoping the algorithm picks you up. An occasional good reel, but no system behind it.
- Sending cold DMs to potential clients. Thousands per month for 1 or 2 clients. Feels pushy, isn’t scalable, and risks your account getting restricted.
- Running ads without a strategy. Burning budget on campaigns that don’t convert because there’s no funnel behind them.
- Doing everything at once — podcasts, YouTube, LinkedIn, Instagram, newsletters. Lots of energy, no focus, no results.
The problem isn’t your visibility. The problem is you don’t have a system that turns that visibility into actual conversations.
What if every call felt like a warm referral?
That’s exactly what this playbook is for.
No more chasing clients. No more hoping for the algorithm. Instead: build a system where the right people find you, build trust, and reach out themselves.
Over the past 7+ years, I’ve built and refined this system with more than 50 coaches and knowledge entrepreneurs. Managed over €5 million in ad spend. My clients typically achieve a 5x to 7x return on ad spend.
Not through tricks. Through a system.
What you’ll learn (and apply immediately)
Module 1-2: Attraction Marketing & The 3-Step Funnel
Why most marketing doesn’t work for coaches — and how to flip it so clients come to you. The complete funnel architecture explained in video.
Module 3: Targeting that works in 2025
Forget hyper-specific interests. Meta’s AI is smarter than you think. I’ll show you why broad targeting delivers better results — and how you use your messaging to filter for high-value leads.
Module 4: Your profile as a landing page
Your Instagram profile isn’t just “social media” — it’s your first impression. Profile photo, name field, bio in 3 lines, 3 pinned posts. With a checklist so you get it done in 30 minutes.
Module 5: Simple ads for 20-50 followers per day
With a small budget (€5-10/day) you attract 20-50 qualified followers daily. Including KPIs: maximum $0.30 per profile visit, $1-2 per new follower. Video walkthrough included.
Module 6: Automatic inbound DMs
Set up a DM call-to-action in your bio, use a pinned post with a comment trigger, and let Manychat automatically deliver your lead magnet. Fully automated. Templates included.
Module 7: Grow your email list via Instagram
With one Manychat automation, you build your email list simultaneously through every Instagram interaction. Setup video included.
Module 8: Messaging that filters for buyers
“How women lose 18kg” attracts everyone. “How female lawyers lose 9kg despite their packed schedule” attracts buyers. I’ll show you how to filter using psychographics without expensive targeting.
Module 9-10: VSL & Lead Magnet that convert
How to build an irresistible lead magnet (using the Hormozi framework) and write a Video Sales Letter that turns viewers into clients. Including the complete VSL script I use again and again.
Module 11: Omnipresence Retargeting
For €1-2 per day you’re “everywhere” for people who already interacted with you. Custom audiences, budget allocation, and why retargeting is your cheapest and most powerful campaign.
Proven with 50+ coaches
This isn’t theory. This system has been running for years with coaches and knowledge entrepreneurs:
- Coach Josine — eating disorder specialist. 600 guides sold and 80 masterclass signups in week 1 after launching her first mini-product with this system.
- Happy With Yoga — from yoga blog to platform with 30,000+ webinar leads, 1,700+ mini-course sales and 2,000 paying members.
- Tessa / Youlife — from zero online products to €10,000/month product revenue and 10 coaching clients per month from product leads.
This is not for you if…
- You don’t have an existing offer yet (build your service or product first)
- You’re not willing to spend €5-10 per day on ads (organic works too, but slower)
- You’re looking for a “get rich quick” trick (this is a system, not a hack)
- You’re already consistently earning €10k+ per month and want a fully managed service (check the Coach Accelerator programme)
What's inside
- The 3-step Instagram Growth Funnel (including retargeting)
- Attraction marketing principles: clients come to you, not the other way around
- Instagram profile as landing page: checklist + examples
- Simple ads for 20-50 qualified followers per day on a small budget
- Automatic inbound DM flows via Manychat + templates
- Grow your email list via Instagram content with one automation
- Messaging framework: attract the right people with the right words
- Build a VSL & lead magnet that attracts buyers (not viewers)
- VSL script framework for your Signature Offer
- Omnipresence retargeting: be everywhere for €1-2 per day
- Video walkthroughs for every step + copy-paste templates
Who is this for?
- Online coaches and experts tired of posting endlessly without results
- Knowledge entrepreneurs who want leads that come to them naturally
- Coaches with an existing offer who want to scale with a small ad budget (€300-1000/month)
- Entrepreneurs who want a predictable system instead of hoping for viral content
