You just scanned. You see your score. And you’re thinking: why does ChatGPT mention my competitor, but not me?
Your content is good. Your service is better than most competitors. But when someone asks ChatGPT “who’s the best coach for X in Y?” — you don’t come up.
That’s not a coincidence. And it’s not about your marketing.
What most business owners try (and why it doesn’t work)
You’ve probably tried a few things already:
- Posting more on social media — but Instagram likes are invisible to ChatGPT
- Getting SEO copy written — but Google ranking and AI visibility are two different things
- A nicer website — but design doesn’t matter if AI can’t read and cite your content
The problem runs deeper. ChatGPT doesn’t pick who’s best. It picks who it can prove.
Three layers — and you need all three
AI visibility works like a pyramid with three layers. Miss one, and AI misses the whole picture:
Layer 1 — Foundation. Can AI technically find and read your site? Most sites fail here already. Not because they’re bad, but because they were never built with AI in mind.
Layer 2 — Citability. Can AI use your text as an answer to a question? “We help entrepreneurs grow” is too vague. “We help SMBs with €1,500+ budgets generate 15-30 leads/month via Google Ads” — that’s something ChatGPT can relay.
Layer 3 — Authority. Does AI have a reason to choose you over others? Without reviews, cases and proof blocks, AI always picks the competitor who does have that proof.
What you get
Kit 1 — Visibility Foundation
7 simple base checks you copy-paste. Pick which one to fix first. Rescan and watch your score rise.
Kit 2 — AI Citability Kit
7 ready-made questions that ChatGPT wants to see on your site — per industry. Plus fill-in templates: just fill the gaps, no need to think about phrasing. With before/after examples so you can see what “good” looks like.
Kit 3 — Authority Starter Kit
Proof blocks you paste directly on your site — AI immediately sees you’re “real”. Review templates your clients will actually fill in (no awkward questions). Mini-case template you complete in 1 minute.
How it works
- Fix — pick a kit, follow the steps, paste the templates
- Scan — run your scan again
- See — your score rises on the layer you just fixed
Done in 15-30 minutes per kit. No technical knowledge required.
This is not for you if…
- You’re looking for a complete AI strategy programme (check the Deep Dive Audit)
- You expect one kit to put you at the top of ChatGPT (all three layers together make the difference)
- You don’t have your own website (the kits only work on existing sites)
What's inside
- Kit 1 — Visibility Foundation: 7 technical base checks you copy-paste onto your site
- Kit 2 — AI Citability Kit: 7 question templates per industry + fill-in templates so ChatGPT can cite your content
- Kit 3 — Authority Starter Kit: proof blocks, mini-case template and review messages your clients will actually respond to
- Step-by-step checklist per kit so you don't miss anything
- Before/after examples so you can see what 'good' looks like
Who is this for?
- Coaches and knowledge entrepreneurs who want to fix what they can themselves
- Local practices that just scanned and want to improve their score
- SMB owners wondering why ChatGPT mentions their competitor and not them
- Marketing staff who need direction without an expensive audit